One of Papua New Guineas leading Micro Small to Medium Business Enterprises, Amruqa Ltd, secured a booth at ANUGA. A 5 day event held from 7th October to the 11th October 2017 at the Koelnmesse in Cologne, Germany. Anuga was visited by industry representatives of top brands in the food and beverage sector. This included food and drinks, catering technology, retail technology, suppliers, and the food retail trade, suppliers of specialties and suppliers of fresh convenience products. Some 170,000 people came through the doors this year. The trade fare presented an outstanding platform for the exchange of innovations and information’s, providing an ideal opportunity to make plenty of new contacts at the same time. 6,777 exhibitors from 98 different countries showcased their products to visitors from over 187 countries.

The “Coconut” was well represented and promoted as a “super food” with endless uses from cooking oils to bread spread, and fruity dairy free desserts to protein bars.

Amruqa would like to thank The Kokonas Indastri Koporesen (KIK) for their support and assistance in making it possible for the AMRUQA Brand to be showcased at Anuga 2017.

It was an extremely worthwhile experience that gave Amruqa full exposure to the world food market.

Report written and submitted by Ian Sexton, “Amruqa – PNG”

International Market Promotion of MSMEs

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